Importance of the About Us Page

Marketing

What is it?


Immediately after creating a website, the first thing you must think of is marketing it to gain customers. And this can only be achieved through a page called About Us page. Without you can be assured that your website is not going to get the market that you would wish for. Therefore, this page is an essential thing for anyone who owns a website. It is one of the commonly visited pages by those who wish to know more about your company’s identity and uniqueness. Thus, despite being a requirement to have this page, you make it be eye-catching to attract the attention of the regular visitors.

Creating the best About Us page will make your company famous and gain more clients. There are essential elements that you must include in the About Us page to make it good and eye-catching. Ensure your Brisbane SEO Company implements this correctly.

Essential Features of About Us Page

  1. It describes who you are and what you offer

A good About Us page must give a brief description of your company and what you offer. This is the most element that you cannot avoid. Explain your passion in a way that leaves the reader in a convincing manner in order to attract their attention of knowing more about your services.

  1. State real people who are behind your website

This is an important element should work to ensure that it reflects in your About Us page. Explain about the trust and honesty of people behind the site will create confidence among the customers visiting the site. Therefore, it is essential to explain the real expertise in your company.

  1. Ensure the page has fun

Avoid creating a page that is boring, clenching and stiff. Create fun on it while looking to attract the attention of more people. The fun voice can be created by observing some ideas like;

  • Assessing yourself whom the company would have been if it was a real person.
  • The intentions of the organizations to its market.
  • Favorite people and quotes for your company.
  • Memorable moments that your company has.
  • Make writing style to be consistent.
  • Highlight things that your company is always active in.
  1. Avoid issues associated with the size of the company

You should always avoid explaining the size of your company on the page as it is considered unnecessary due to the fact that;

  • Majority of people prefer new companies.
  • Majority of people feel comfortable to work with smaller companies.
  • New companies are said to be so flexible and poised.
  • New companies engage deeply in innovation as a company to bigger companies.
  • Smaller companies satisfy their customers’ needs fast as their main aim is to cover the gap left out by bigger companies.
  • Smaller companies are also said to be more intimate as compared to bigger ones.
  1. Contact details

This is an essential feature that must not miss on the About Us page. It will allow customers who are pleased with your company services to contact you for more details. You can include your email addresses or phone number where you be easily accessed.

  1. Visuals

This plays an essential role in attracting the attention of the people. They can either be historic images, photographs of the company, office images, clients’ images and other images expressing your services. Tumbler is another important visual that plays also a big role attracting the attention of people.

Health & Wellbeing Websites

Marketing

Chiropractic Websites


marketing cogs

If you currently own or plan to build a chiropractic website, you should know that the design of your website is critical to its success. Part of the process of designing your website is knowing how your clients think, act, and perform in their everyday life. What do your clients want to know about you? Do they want to know about the services you offer? Yes! They want to know about your services and how to prevent common injuries.

Your clients also want your page to be responsive. They want to access all of the information you have to offer, and they want this to be available on any device that they have.

Setting Up Your Website


The first thing you want to do is decide whether your website is going to focus on educating your current patients or drawing in new patients. Do you want to provide an all-encompassing website that focuses on providing information to both sets of clientele? It is possible.

You will also want to make sure that your website is professional. Too many websites have an “in your face” appearance that causes clients to click off of the page. The information provided should be presented in a professional manner. Your clients are intelligent and you should treat them as such. Information should be written in a way that your readers understand, but do not talk down to them.

A well-designed responsive website will most likely cost around $500. It’s a small price considering how many clients can be drawn to your business, just from your website being properly designed and attractive to visitors.

  • Your Home Page

Unfortunately, the majority of chiropractic websites have home pages that are loaded with so much information that customers could never make their way through it all. When you view a website, what part of the home page do you read? Do you read all of the content on the front page? Do you scan through the information? What stands out the most? Are you more likely to get your information from the home page of the website or are you more likely to locate the blog page, where information is broken up into smaller pieces?

When you are looking at your home page, think of it as a new patient would. Whatever you read and view within the first five seconds of looking at the home page is what they will read, if you have not captured their attention by this point, they will leave the page without finding out anything about your services.

  • Your Website Content

The content of your website needs to be strong. When search engines analyze your website, their analytic crawlers evaluate a number of things in your content. They also weigh your content against the content of your competitors.

Your content should be as specific as possible. If you want to rank high in search engines, you will need to ensure that each piece of content is as specific to the keywords as possible. The majority of chiropractic websites that are based on services contain only a small amount of content, not really enough for search engines to fully analyze what the website is about. Articles that are 500 or more words long are favorable to a few paragraphs on a page.  Looking for the best chiropractic websites ensure you search locally.